Challenge:
Telefunken, a renowned German electronics brand, sought to revitalize its business model by leveraging a global network of licensed manufacturers while maintaining its stringent quality and brand standards.
Solution:
APSOLUT, a strategic consulting agency, played a crucial role by:
- Identifying and Vetting Partners: Sourced and evaluated potential partners globally, focusing on companies like iSTATION in Korea, that met Telefunken’s rigorous quality, safety, and environmental standards.
- Facilitating Global Partnerships: Negotiated and facilitated strategic partnerships between Telefunken and its chosen manufacturers, ensuring mutually beneficial agreements.
- Supporting Contract Implementation: Provided comprehensive support throughout the contract implementation process, ensuring smooth collaboration between Telefunken and its partners.
Results:
- Successful Partner Alliance: Established a robust global partner alliance, enabling Telefunken to expand its product portfolio and reach new markets.
- Launch of Innovative Products: Successfully launched the T9HD portable multimedia player in collaboration with iSTATION, showcasing the success of the new partner alliance.
- Strengthened Brand Image: Reinforced the Telefunken brand image through the introduction of high-quality, innovative products developed by its global partners.
“APSOLUT’s expertise in identifying and cultivating strategic partnerships has been instrumental in the success of our new business model. Their support has enabled us to expand our reach and maintain the highest standards of quality and innovation.”
Philippe Maugeais, General Manager
Telefunken Holding AG, Frankfurt
