Challenge:
QTom, a pioneer in interactive music television, sought to expand its reach beyond its existing platforms (iPhones, iPads, iPod Touch, and select TVs) to capitalize on the growing Android market.
Solution:
APSOLUT collaborated with QTom to:
- Develop Android App: Adapted the QTom experience for Android devices, optimizing the user interface and navigation for various screen sizes and Android operating systems.
- Explore Asian Market Entry: Developed strategies for entering the Asian market and identifying potential partnerships with Asian manufacturers.
- Enhance User Experience: Refined the overall user experience across all platforms, focusing on intuitive navigation and seamless integration with device functionalities.
Results:
- Increased Reach: Expanded QTom’s reach to a wider audience by making it accessible on Android devices.
- New Market Opportunities: Prepared QTom for potential expansion into the lucrative Asian market.
- Enhanced User Engagement: Improved user experience across all platforms led to increased user satisfaction and engagement.
“APSOLUT played a crucial role in migrating QTom to the Android market and expand our reach to a wider audience.”
Oliver Koch, Managing Director
TeraVolt GmbH (QTom), Hamburg
