Challenge:
ODYSSEY International Co. Ltd. aimed to revolutionize the entertainment landscape by creating a unique and engaging platform for aspiring talents across Asia.
Solution:
To achieve this ambitious goal, ODYSSEY developed a multi-pronged strategy with the support of APSOLUT:
- Launched Battle of Dreams: Created a captivating reality TV show in Thailand, leveraging the country’s strong TV market to reach a wide audience.
- Developed a Mobile App: Integrated a dedicated mobile app with the TV show, offering exclusive content, interactive features, and a seamless user experience.
- Built a Comprehensive Talent and Fan Database: Collected data on talents and fans, enabling personalized marketing, optimized fan engagement, and valuable industry insights.
- Fostered International Talent Development: Organized international talent competitions, starting in Korea, to provide a global platform for aspiring artists and enhance ODYSSEY’s international presence.
RESULTS:
- Established a Strong Foundation: Successfully launched Battle of Dreams in Thailand, laying the groundwork for future expansion across the ASEAN region.
- Created a Unique Entertainment Ecosystem: Combined the reach of television with the engagement of mobile technology, creating a dynamic and interactive platform.
- Built a Loyal Fan Base: Cultivated a dedicated community of fans through the mobile app, fostering strong engagement and loyalty.
- Nurtured Global Talent: Provided a platform for aspiring artists to showcase their talents globally, contributing to the growth of the Asian entertainment industry.
ODYSSEY aims to be more than just a talent show; it’s a platform for discovering and nurturing the next generation of global stars.”
C.M. Bae, Production Director
Odyssey International Co LTD, Headquarters, Korea
