Challenge:
ANYMODE, a Korean leader in innovative mobile accessories, sought to expand its market reach into Europe.
Solution:
APSOLUT spearheaded ANYMODE’s European expansion by:
- Establishing Key Partnerships: Built strong relationships with major European distributors, retailers (including Mediamarkt, Amazon, Vodafone), and mobile operators.
- Strategic Consulting: Provided expert guidance on market entry, business development, and go-to-market strategies.
- Comprehensive Marketing Support: Implemented targeted marketing campaigns, including public relations, sales channel activities, and partner newsletters.
- International Presence: Managed trade show participation at key industry events like Mobile World Congress and IFA Berlin.
Results:
- Rapid Market Penetration: Successfully established a strong foothold in the European market within a short time frame.
- Significant Revenue Growth: Tripled turnover in Europe since 2011.
- Expanded Partner Network: Secured partnerships with numerous distributors, retailers, and brand companies.
- Enhanced Brand Visibility: Increased brand awareness through targeted marketing campaigns and public relations efforts.
“APSOLUT has been instrumental in our European success. Their strategic guidance and comprehensive support have been invaluable in building a strong and sustainable presence in this competitive market.”
S.Y. Kim, CEO
ANYMODE Headquarters, Korea
