Challenge:
iSTATION, a leading Korean innovator in digital products, sought to expand its market reach beyond Asia, particularly into the competitive European market.
Solution:
APSOLUT facilitated iSTATION’s European entry by:
- Identifying Telefunken as a Strategic Partner: Leveraged the strength and recognition of the Telefunken brand to enhance iSTATION’s market credibility.
- Facilitating Partnership: Negotiated and facilitated a strategic partnership between iSTATION and Telefunken, ensuring mutually beneficial terms.
- Developing Market Entry Strategy: Assisted iSTATION in developing a go-to-market strategy for the European market, leveraging the Telefunken brand and leveraging its strengths.
Results:
- Successful European Launch: Successfully launched the T9HD portable multimedia player in the European market under the Telefunken brand.
- Enhanced Brand Visibility: Leveraged the Telefunken brand to enhance iSTATION’s brand visibility and credibility in the European market.
- Access to New Markets: Gained access to new distribution channels and expanded its customer base in Europe.
“Partnering with Telefunken, facilitated by APSOLUT, has been instrumental in our successful entry into the European market. The Telefunken brand has provided us with the credibility and market access we needed to succeed.”
Andy Park, Managing Director
iStation Co LTD, Korea
