APSOLUT Opens Doors to Mobile Accessory Haven
Challenge:
ANYMODE, a leading mobile accessory brand from Korea, sought to establish a strong presence in the European market.
Solution:
APSOLUT partnered with ANYMODE to launch a multi-pronged strategy:
- Online Presence: Dedicated website showcasing ANYMODE’s premium mobile accessories for Samsung and Apple devices.
- Brand Store Launch: Opened the first-ever ANYMODE Brand Store outside Korea at the prestigious Skyline Plaza shopping mall in Frankfurt.
- Strategic Partnerships: Collaborated with distributors, retailers, mobile operators, and high-profile brands to solidify ANYMODE’s European footprint.
Results:
- European Expansion: ANYMODE successfully entered the European market, establishing a brand store in a prime location.
- Enhanced Brand Visibility: APSOLUT provided a platform to showcase ANYMODE’s high-value accessories to a wider audience.
- Targeted Customer Reach: Strategic partnerships ensured ANYMODE products reached relevant customers through various channels.
“The Skyline Plaza’s excellent design and location make it the perfect platform to introduce ANYMODE to the European market.”
M.G. Chung, Global Sales Director
ANYMODE Headquarters, Korea
